About the client
A team of military lawyers working across Ukraine: removal from the wanted list, deferrals, medical board appeals, AWOL cases, transfers and payments.
The task
- Separate two audiences — civilians liable for service and service members — and speak to each one’s problem.
- Create a dedicated SEO page for every service to rank for dozens of queries.
- Remove the fear of reaching out: confidentiality, free initial review, real cases.
- Receive enquiries fast via Telegram, WhatsApp, Viber and Signal.
The result
The site covers the whole client journey: a person finds their situation in Google, reads the service page, sees a real case and writes in their messenger of choice. New services can be added without redesign.
See the website
The client’s live website: pravdep.com.ua



