Before ordering a website, most business owners face the same choice: build a quick landing page or invest in a full website right away. The right answer depends on where your clients will come from.
What a landing page is and when it works
A landing page is a website with one main goal: to get an enquiry, a call or a booking. The whole page is built around a single offer, with no extra sections to distract.
A landing page is the best choice if:
- you have one to three key services;
- traffic will come from ads (Google Ads, Instagram, Facebook);
- you need to test a new niche or product quickly;
- your starting budget is limited.
When you need a multi-page website
A multi-page website has a separate page for each service, category or city. Each of those pages can rank in Google for its own searches.
- you have many services or products;
- you want clients from search without paying for ads all the time;
- trust matters: team, case studies, certificates, a blog;
- you work in several cities or languages.
A simple comparison
| Landing page | Multi-page | |
|---|---|---|
| Starting price | from $150 | from $300 |
| Timeline | 72 hours | 5–10 days |
| Main traffic source | Ads | Google + ads |
| SEO potential | Limited | High |
| Scaling | New landing pages | New pages and articles |
Our advice
If in doubt, start with a landing page. It costs about as much as a week of advertising, launches in three days and shows right away whether there is demand. Later, once you know which services make money, the landing page easily grows into a full website — the design and copy won’t go to waste.
And if you’re already confident in your niche and plan to invest in SEO, go straight for a multi-page website so you don’t waste time rebuilding.